QUICK GUIDE: EFFECTIVE 60 SECOND COMMERCIAL

STEP 1: I AM

STEP 3: WHO DO YOU KNOW?

STEP 2: I HELP

State your Name, Position, and the Name of Your Company

STEP 2: I HELP

STEP 3: WHO DO YOU KNOW?

STEP 2: I HELP

Tell the group who you help, what you help them do, and how you help them do it.

STEP 3: WHO DO YOU KNOW?

STEP 3: WHO DO YOU KNOW?

STEP 3: WHO DO YOU KNOW?

Ask the group who they know who has a few of the defining traits of your ideal client

STEP 4: TELL THEM...

STEP 4: TELL THEM...

STEP 3: WHO DO YOU KNOW?

Give group clear, specific, actionable terms. "If you know someone who (needs my help) tell them .............

STEP 5: BIG FINALE

STEP 4: TELL THEM...

STEP 5: BIG FINALE

Re-state your Name, Your company

and

Give them a tagline to remember you by